What is Cool?

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According to Cushman & Wakefield, “For economists or real estate analysts who usually strive to work in the realm of numbers and hard data, answering the question, “what is cool?” almost seems frivolous. Except that it is not. In fact, for retail the stakes couldn’t be higher. Ignore cool at your own peril.”

Explore the hottest urban retail markets across North America in Cushman & Wakefield’s Cool Streets Report.

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