Overall Holiday Season Kickoff Sales Down but Increased Online Sales Bode Well for Industrial Sector

According to Cushman & Wakefield Industrial Research:

“Online holiday sales got off to a good start with Thanksgiving topping $1 billion and Black Friday passing $1.5 billion, respective growth of 32% and 26% over 2013. For the five-day ‘Cyber Week’, overall online sales increased 12.6% percent, with mobile sales up 27.2% compared to the same period in 2013, according to IBM Digital Analytics Benchmark. All of this will contribute to what Forrester Research is terming a record year, with the U.S. reaching an all-time high of holiday online spending total of $89 billion, up 13% from 2013. According to preliminary survey results, the National Retail Federation is reporting that retail sales, both in stores and online, for the four-day holiday weekend are down 11%, to $50.9 billion from $57.4 billion a year ago. However, holiday shopping overall is expected to increase 4.1% over 2013 levels.”

Read more here.

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