According to Cushman & Wakefield Industrial Research:
“Despite the Great Recession, total dollars spent during the traditional kick off to holiday spending in the U.S. (Black Friday) has increased nearly 67% since 2006, while the average spend per shopper has grown 13% over that time. The National Retail Federation (NRF) recently announced it expects holiday sales for the months of November and December (excluding autos, gas, and restaurant sales) to be up 4.1% this year to $616.9 billion, 100 bps higher than the 3.1% increase over the same time period a year ago. Holiday sales have grown an annual average of 4.0% over the past five years, including 2014’s estimate and represent nearly 20% of the retail industry’s annual sales of $3.2 trillion.
While overall sales are expected to grow a respectable 4.1%, online retail sales in the U.S. are expected to grow a whopping 13.5% according to Deloitte. Deloitte’s retail sales forecast states that “digital interactions” will influence half of all retail store sales this holiday season. This positive news for the overall economy has major retailers and logistics companies on their toes and regional ports struggling to keep up with the pace of imports.”